BLACK OWNED · BUFFALO · COLD PRESSED
Reclaim the Flavor.
To build a beverage empire rooted in cultural reclamation and designed to generate generational wealth.
THIS IS THE RECLAMATION.
THE FRUIT
WAS FREEDOM
FIRST.
WATERMELON · PRESSED WHOLE
WATERMELON, RECLAIMED.
WaterMelonin is a Black owned cold pressed juice brand from Buffalo. Every bottle begins with the full meaning of the fruit.
THE WATERMELONIN SHOP
Local delivery in Buffalo and nearby suburbs. Wednesday, 9 AM to 2 PM. Sunday, 1 PM to 6 PM. Eastern time. Payment remains secured by Square.
THE FULL LINE
Every color comes from the pour. Every ingredient earns its place.
12 OZWatermelon first. Lemon at the edge.
Watermelon · lemon
The original pour.
Watermelon contains citrulline, which the body uses to make a compound that helps blood vessels relax. Lycopene gives red watermelon its color and acts as an antioxidant.
12 OZYellow watermelon in its cleanest form.
Yellow watermelon · lemon
The heirloom pour.
Yellow watermelon and lemon. This seasonal pour is out for the season.
12 OZPineapple forward. Ginger at the finish.
Yellow watermelon · pineapple · ginger · lemon
The deeper current.
Pineapple contains bromelain, an enzyme that helps break down protein. Ginger gives the pour its warm finish.
12 OZSoft fruit. A bright lemon edge.
Watermelon · white grape · lemon
The softer pour.
Watermelon and white grape bring fluid and fruit. Lemon keeps the finish clean.
12 OZDeep citrus. Turmeric at the center.
Watermelon · pineapple · ginger · lemon · turmeric · black pepper
The measured pour.
Black pepper contains piperine, which helps the body absorb curcumin from turmeric. Pineapple contains bromelain, an enzyme that breaks down protein.
12 OZEarthy beet. Bright ginger finish.
Watermelon · lemon · beet · ginger
Built to move.
Watermelon citrulline and beet nitrates both help the body make nitric oxide, which helps blood vessels relax.
2 OZRind, ginger, and lemon. Nothing wasted.
Watermelon rind · ginger · lemon
The full fruit.
The rind contains citrulline, which the body uses to make a compound that helps blood vessels relax. Pressing the rind uses more of the fruit.
2 OZCitrus and salt. It is meant to bite.
Watermelon · lemon · lime · Celtic sea salt
The salt line.
Salt supplies sodium, an electrolyte that helps the body maintain fluid balance. Citrus gives this shot its bite.
2 OZRind and ginger. Cayenne at the finish.
Watermelon rind · ginger · lemon · cayenne
The sharp start.
Gingerols give ginger its warmth. Capsaicin gives cayenne its heat. This shot burns on purpose.
THE RECLAMATION
The stereotype was never about the fruit.
Watermelon was domesticated in northeast Africa more than four thousand years ago. Its seeds were placed in Egyptian tombs.
It crossed the Atlantic during colonization and the transatlantic slave trade. Enslaved Africans grew it in their own garden plots.
After Emancipation, free Black farmers grew and sold watermelon as one of the first routes to independent income. The fruit stood for self sufficiency.
The racist caricature came later to mock that independence. WaterMelonin takes the fruit back.
To take the most stigmatized fruit in American history and turn it into the most sovereign brand in beverage culture.
WaterMelonin exists because the people who created the culture were never given the profits from it. We're changing that.
Built by us. Understood by those who seek it.
FROM THE PRESS
New pours. First Press openings. Notes from the press.
FIRST PRESS
Members build each weekly box inside the First Press app. Boxes close Sunday at 8 PM Eastern.
ENTER FIRST PRESS